Running a business feels harder than it should because decisions are being made without a clear, shared direction.
I help leaders define the problem their business solves—so decisions across marketing, hiring, and strategy finally align.
Increase productivity
Reduce turnover
Consistent customer experience
Check out our Business and Professional coaching packages.
Most business owners have no shortage of ideas or effort.
What’s missing is a clear direction that consistently guides decisions across the business.
When direction isn’t consistently guiding day-to-day decisions:
Teams work hard, but alignment depends on constant clarification.
Leaders carry the weight of decisions without a clear way to decide what matters.
Marketing feels scattered because decisions lack a clear anchor.
Over time, this creates frustration—not because people aren’t capable, but because the business lacks a clear way to decide what matters most.
You deserve a business built on a strong foundation—one that supports your growth for years to come.
What Changes When Direction Is Clear
Through guided conversations, we look closely at how your business is actually operating—where decisions get stuck, where communication breaks down, and where effort isn’t translating into progress.
Together, we clarify what’s already working, identify what’s been missing, and define a clear direction your team can rely on when making decisions. From there, we shape shared language that can be used consistently—so leadership, communication, and priorities start pulling in the same direction.
Instead of relying on constant clarification or instinct alone, you gain a stable reference point that brings steadiness to how the business moves forward.
You’ll leave with:
A clear mission and vision your leadership team can reference and reinforce
A shared direction that brings confidence to decisions and communication
A practical roadmap connecting your strengths to near-term goals
A repeatable rhythm for communication and alignment, so clarity doesn’t fade over time
Getting started is simple
Start with a clarity conversation
We’ll talk about where your business is today, what’s creating friction, and what decisions feel harder than they should.
This conversation alone often brings immediate clarity.
Choose the right path for your business
Based on your goals, challenges, and team structure, we’ll identify the level of support that fits your next step—whether that’s a focused workshop, guided coaching, or ongoing strategic partnership.
Move forward
with direction
With a clear direction and a defined plan, you’ll have a reference point your team can use to make decisions, communicate consistently, and stay aligned as the business moves forward.
The result: a clear direction that guides decisions—before you invest in marketing, hiring, or growth initiatives.
The clarity conversation is free, and it’s often the first step toward real momentum.
Check out our Business and Professional coaching packages.
This work isn’t about adding more tactics—it’s about creating the clarity your business needs to run with less friction and more confidence.
Working with Tye doesn't add unnecessary things to your already too full to-do list. He gives you what you need to stop wasting time doing the things you're already doing, and shows you how to streamline, cut things out, and use a framework to bring out the very best in things you're already doing. Tye gave me clarity, more time and the ability to keep making more and more money, which enables me to support myself and my family, and continue to be able to do what I love.
Rebecca Doring
DEEP ROOTED BLISS, LLC
Testimonials
Coach Tye has been incredible in helping me grow both personally and professionally. His insights have transformed how I approach my business and marketing, leading to increased success. He's also helped me navigate significant personal challenges with care and effective strategies. His holistic approach makes him an outstanding coach. I highly recommend Coach Tye to anyone looking to improve their business and life!
Alyce Jeppesen
AHHHSOME RELAXATION, LLC
Your business is too important to leave its direction to chance.
When direction isn’t clear, it’s easy to fall back on familiar routines—doing what’s always been done because it feels safer than slowing down to rethink what truly matters. The days stay full, but progress feels uncertain.
That lack of clarity doesn’t always show up as failure. More often, it shows up as fatigue. Leaders carrying too much context. Teams unsure how decisions are made. Growth that stalls not from lack of effort, but from lack of focus.
You don’t need more hustle.
You need direction you can rely on—and the confidence that comes from knowing how to lead your business forward.
Meet Tye
I help business owners clarify the direction that guides how their business operates.
Since 2005, I’ve worked alongside senior leaders to clarify ideas, shape shared language, and bring direction to complex work. I’ve seen firsthand how quickly capable teams can drift when there’s no clear direction guiding decisions—and how much lighter leadership feels once that direction is defined.
That experience led me to build BrandWell Coaching.
Today, I help founders and leadership teams clarify what matters most about their business and define a direction they can trust—one that serves as a steady reference point for decisions, communication, and growth. My approach is practical, grounded, and shaped by real leadership experience—never jargon or one-size-fits-all advice.
If you’re ready to lead with more clarity and confidence, I’d be glad to walk alongside you.